The Adopting a Creative Economy for Competitive Advantages of Community Enterprises
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Abstract
Creative economy is the idea of bringing "cultural assets" (cultural assets-based), both tangible and intangible, combined with "innovation" and "creativity" for commercial use create a product and services of economic value Until it can be said that the concept of creative economy is thinking of building on what has what is. to be more valuable. The objectives of this research were 1. to study the characteristics of creative economy for community enterprises. Pathum Thani Province
2. To study the components of creative economy and competitive advantages for community enterprises. Pathum Thani Province 3. To study the causal influence of creative economy for community enterprises. Pathum Thani Province and 4. To find strengths, weaknesses, opportunities and obstacles of the creative economy for community enterprises. Pathum Thani
Province. This research consists of creative economy concept and the concept of competitive advantage and community enterprise
concept including creative economy theory Competitive advantage theory and SWOT theory consist of latent variables in creative economy concepts. Factors that drive the creative economy Operator's attributes Competitive Advantage and marketing success.
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