THE CAUSAL RELATIONSHIP AND EFFECT OF CREATIVE ECONOMY DEVELOPMENT: AN EMPIRICAL EVIDENCE OF COMMUNITY ENTERPRISE

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Asst.Prof.Dr.Chanyaphak Lalaeng, Dr.Mallika Subongkod

Abstract

The objective of this study was to investigate the causal relationship and effect of creative
economy development of community enterprises. The results indicated that 1) The creative
economic development in terms of knowledge, education, creativity, and intellectual property
use had a statistically significant positive impact on the operational efficiency of community
enterprises. 2) The impact of creative behavior on the opportunity exploration, and the idea
generation had a statistically significant positive impact on the creative economic development
of community enterprises. Leadership of ideas and applications does not have a positive impact
on the operational efficiency of community enterprises. Therefore, the recommendations from
this research are that 1) Government agencies should support community enterprises by adopting
the concept of driving the economy based on knowledge, education, creativity, and intellectual
property linked to cultural foundations. Gaining knowledge of modern society and
technology/innovation in the production of unique new products and services can create
economic value and added value. 2) An important common point for development is
'individuals', so entrepreneurs and personnel in community enterprises must be developed to
promote the necessary potential, which must be cooperated with the government and local
organizations involved in supporting individuals.

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