ETHNOPSYCHOLOGICAL FEATURES OF MODERN ADVERTISING PERCEPTION IN UZBEKISTAN

Abstract

The article is a topical research topic, and it has not been long since the advertising factor has become
an integral part of socio-culture. Although advertising is a factor that strongly influences people’s mental
development and consciousness, its potential has not been fully analyzed. Especially in the current period when the
law on advertising is under discussion, it is especially relevant, and the research of professional psychologists is of
great importance.