The A STUDY ON ADVERTISING'S INFLUENCE ON CUSTOMER BEHAVIOR
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Abstract
Using advertising as a means of spreading awareness and persuading consumers to make a purchasing choice is a noble goal.
It is viewed as a critical component for the success of the businesses and marketers. As a kind of marketing, advertising is
often a form of paid exposure or promotion by a sponsor that reaches through a wide range of old and current media channels
such as television, print and radio, as well as the internet
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