The A STUDY ON ADVERTISING'S INFLUENCE ON CUSTOMER BEHAVIOR

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Parveen Kumar Garg , Rajinder Kapil

Abstract

Using advertising as a means of spreading awareness and persuading consumers to make a purchasing choice is a noble goal.
It is viewed as a critical component for the success of the businesses and marketers. As a kind of marketing, advertising is
often a form of paid exposure or promotion by a sponsor that reaches through a wide range of old and current media channels
such as television, print and radio, as well as the internet

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How to Cite
Parveen Kumar Garg , Rajinder Kapil. (2022). The A STUDY ON ADVERTISING’S INFLUENCE ON CUSTOMER BEHAVIOR. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(14), 6052–6058. https://doi.org/10.17762/turcomat.v12i14.12442
Section
Research Articles