The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

Main Article Content

Didi Tarmidi, et. al.

Abstract

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

How to Cite
et. al., D. T. . (2021). The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(4), 747–753. Retrieved from https://turcomat.org/index.php/turkbilmat/article/view/559
Section
Research Articles