Innovative Initiatives: A turnaround by Uttar Pradesh State Road Transport Corporation, India
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Abstract
Road transportation has been the largest means of surface transport along-with railways. To facilitate and monitor transportation State Transport Undertakings were formulated in different states. These undertakings were to be economically and financially viable. Over a period of time these State Transport Undertakings faced financial problems, labour unrest and survival problems. In due course of time ways to combat the problems through the path of innovation and transformation have been found. The first to come out with their innovative initiatives was Karnataka State Transport followed by Uttar Pradesh State Roadways. Implementing of innovative initiatives brought remarkable improvement in the performance of both the undertakings. Introduction of technology and effective organizational strategies both for improved customer services, employee satisfaction and designing ways and means for alternate revenue sources, new model of business gave these undertakings improved satisfaction of their stakeholders, resulting in higher performance.
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