A GENERAL ANALYSE ON COMPETITORS INTELLIGENCE TOOLS & TECHNICAL STRATEGIES OF SELECTIVE FMCG MARKETERS IN INDIA
Main Article Content
Abstract
This study aims at providing a better knowledge of Competitor Intelligence tools & techniques. “CHANGES REMAINS UNCHANGED “is a powerful eye-opener key tool. Since when world becomes Digitalized the marketing research also turned into digital form. A common customer never thinks that how our desired product Avails in the market. But the modern marketer could able to read their customer mind without approaching them directly.. for this magical result one corporate company is reading & observing their rival competitor. This article based on an empirical study of Competitor intelligence tools & techniques strategies towards FMCG marketers of India
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.