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The players (vendors, retailers, distributors, etc.) in a supply chain may belong to different corporate entities and be more interested in minimizing
their own cost rather than that of the chain as a whole. This kind of single-sided optimal strategy is not suitable for today’s global competitive
environment. In real life, there are many examples in which a manufacturer (here as vendor) has own set of direct outlets (here as buyers) to route the
produced item to end customers. A production model for deteriorating items with the fuzzy costs has been developed taking into account the views
of both the vendor and the multi-buyers.