Analytical Study of Export Market Strategies and Barriers Perception by Indian Cotton Manufacturing Clothes in Context of COVID-19

Abstract

The COVID-19 problem has affected India's textile industry severely. The industry must be given adequate attention in academic and policy circles because of its socio-economic importance for the Indian economy. This paper explores various aspects of export market strategies and barriers perception by Indian cotton cloth manufacturers during the COVID-19 pandemic. The researchers examined different information from an additional reliable secondary source to provide a comprehensive study on export market strategies and barriers perception by Indian cotton manufacturing. They compiled all information related to the marketing strategies of Indian cotton manufacture. This study provides a brief overview of market strategies and barriers perception of Indian cotton and textile industries during the COVID-19 pandemic.