A Study On The Influence Of Loss Aversion Among Day Traders In Stock Exchange
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Abstract
Investing In The Stock Market Could Demonstrate Both Profitable And Nonprofit To Investors. They Would Not Know When You're Going Make Enormous Profits Or Cause Massive Losses On Their Stock Market Investments. Stock Market Is Known For Its Volatility And Unpredictability, As Multiple Factors Have An Impact On Market Potential. For Such A Reason, Investors Have To Be Diligent In Observing The Market Trend While Committing Their Resources. In This Research, Aim To Examine The Existence Of Loss Aversion Among Day Traders. To Make This Study More Authentic Primary Data Is Collected From The Day Traders In Stock Market. Study, It Concluded That The Loss Aversion Is Not Influence Day Today Investment Decision Of The Day Trader.
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