Factors Affecting Revenue of Pineapple Farmers: An Empirical Study in Prachuap Khiri Khan Province
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Abstract
The purpose of this study was to study the relationship between individual fundamental factors
of farmers namely; Cost, Liabilities, Sources of funds, income of pineapple farmers related to the
nature of land ownership utilization, Distribution channels of pineapple products and external
environmental factors, and income of pineapple farmers. The sample was 395 farmers. The
research instruments were questionnaires. The statistics used in the research were percentage and
multiple regression analysis. The results showed that the majority of farmers with 1–3 household
members had experiences in planting pineapples for 1–20 years and gaining knowledge on how
to grow pineapples from their parents and relatives. In addition, farmers had a monthly cost of
cultivation in excess of 30,000 baht from personal investment. For the creation of liabilities,
most of the respondents were related to agriculture, and had their own land with an area of less
than 30 acers. Farmers sell their products to industrial plants through middlemen. and opinions
that the measures to promote the consumption of fresh pineapple were the most beneficial. The
income of most pineapple farmers earned more than 30,000 baht.
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