The ANALYSIS OF THE ROLE OF E-COMMERCE INREDUCING OPERATIONAL COST IN AMAZON

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Sandeep Kaur , Kavita

Abstract

E-commerce evolution is related to the rapid perfection of information technologies, the growing possibilities of their adoption in various
areas, and the decrease of their usage cost. The study is descriptive and analytical and based on primary data collected through a
questionnaire e-mailed to 112 senior officials working in Amazon. Descriptive statisticssuch as mean,standard deviation, and percentage
were used. Exploratory data analysis and logisticsregressionwere used to analyze data collected from the survey. The study showed the
statistical analysis results on the operationalcosts of storage, distribution, inventory, salaries, and employees' wages. It was found that the
company is seeking to benefit from the advantages of using e-commerce to reduce operational costs. It also showed that the company is
interested and allowsthe exchange of experiences and views with customersthrough electronic commerce and efficientaccess of information,
reduced processing errors, reduced response times, and lowered services costs.

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