ARTIFICIAL INTELLIGENCE AND MARKETING

Abstract

Artificial intelligence (AI) has grown in recent years in many fields: research, industry, pharmaceuticals, automobile and education. In marketing, AI has also been effective. The aim of this article is to explore the usage and effect of AI in marketing. The authors posed two study concerns - which fields are applied to AI marketing and how AI impacts marketers. The authors carried out secondary data investigations with samples of AI used for marketing purposes in order to address these queries. The review of the illustration given demonstrates, while the implementations are manual, that AI is broadly integrated in marketing. This may be a result of the latest technologies being implemented cautiously and experimentally. Uncertainty about the AI implementation outcomes can influence the caution when applying these developments. In the position of marketing managers, the emerging AI assistants often participate as the results of the survey reveal that they are becoming an increasingly valuable delivery platform such that products are increasingly important. The findings of this analysis show that improving the AI assistants would also be important. The benefit of competition is therefore reduced to a hygiene consideration inasmuch as the search engine optimization is optimised and saturated for each operator. Brand design would once again become an essential criterion for customer decision-making. Moreover, because consumer data collection is an essential component in the usage of AI technology in marketing, the results demonstrate that marketing managers strive more and more to enforce consistent customer policy. Furthermore, the growing usage of AI technology often requires sufficient technical expertise from marketing managers. For example, in both facets of the marketing mix, AI influences both the distribution of customer value and the marketing and management. In specific proposals for marketing AI deployment, innovation design and perspectives into how new capabilities may be incorporated into the new technology marketing team have consequences for the business.