DIGITAL PAYMENT TRANSFORMING DIGITAL RESOURCES INTO NEW SOURCES OF REVENUE

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Dr.Amanpreet, Dr.Rajinder Kapil

Abstract

Now days there are many talks about digitalization through integration of digital technologies
into everyday life. In corporate world, it is the use of digital technologies to modify the
working model of companies and explore the new sources of revenue generation and finally
move towards to a digital business. There are various initiatives taken by Indian companies to
towards digitalization. The objective of this paper is to understand the level of awareness
about the different methods of digital payments in rural areas of Bareilly (U.P.) and find out
the key barriers to digital payments. This paper is based on primary and secondary research.
Existing initiatives related to creation of awareness by different companies are studied. This
work is original and could be further extended.

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