THE AWARENESS ANALYSIS OF DIGITAL MARKETING IN RETAIL INDUSTRY- A STUDY WITH REFERENCE TO ANDHRA PRADESH
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Abstract
The current study carries numerous aspects like recent trends, attitudes of buyers and
how they participate in the digital marketing in retail sector. The researcher
identifying the satisfaction of the consumers, perceptions and their problems
towards the digital marketing in retail stores. The researcher utilizes both the
primary and secondary data for the research. The researcher uses books, magazines,
newspapers, journals etc. as the second-hand data. And survey method is used as
primary data for this research. Convenience sampling technique is used. The
researcher analyzes the current study with the help of the percentages and mean
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