The Influence of the Institutional Environment on Telecommunication Company Development: Case Study of Telegram
Main Article Content
Abstract
Recent business models are based on the latest information and telecommunication technologies cross over the world. Such approach allows global and local companies to become more competitive. Highlighted innovative trends successfully combine mobile messaging services - messengers, which become the main driver of the digital economy growth due to simplicity, convenience, safety and security, as well as a large number of users. Recent studies show the influence of some factors from the institutional environment of the business on the commercial success, especially in the period of COVID19. But to conduct a full assessment of the impact of the institutional environment on mobile messengers, the study of the influence of this factor alone is not enough.
The research paper conducts a study of the influence of the institutional environment on the Telegram messenger, identifies the influence of the level of freedom on the messenger audience, analyze the relationship between the volume of the e-commerce market and the number of messenger users. Using correlation analysis, comparative study and statistical data authors investigate recent trends in messenger’s development; define the role of online messengers in internet marketing, including e-commerce; present case study of Telegram messenger in Russian market, and provide recommendations for messenger future development.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.