CUSTOMER CHURN PREDITION IN TELECOM SECTOR USING SUPPORT VECTOR MACHINE
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Abstract
Acquisition and retention of new clients are one of the most significant concerns of
businesses. While recipient companies concentrate on acquiring new customers, mature ones
try to focus on retention of the existing ones in order to provide themselves with the
opportunity of cross – selling. According to Freeman (1999) one of the most significant ways
of increasing customers’ value is to keep them for longer period of time.
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