The Protection Of Brand Rights For The Knitting Manufacturer Industry In The Pandemic Era Of Covid-19 Case Study In Kampung Rajut Binong Jati Bandung Raya

Abstract

The Protection of Brand Rights has a strategic role in increasing healthy business competitiveness, as well as in the era of the Covid-19 pandemic. Now. Protection of Mark rights is carried out through registration and recording in accordance with the mandate of Law No.16 of 2016 concerning Marks and Geographical Indications. However, this regulation is still not optimal in encouraging the knitting craftsmen of Kampung Rajut Binong Jati Bandung Raya to register their trademark rights for their knitting products. This study aims to determine how the implementation of brand protection for the knitting craftsmen industry in the Covid-19 pandemic era in the Binong Jati village of Bandung Raya. This study uses a normative juridical method. The descriptive research specification of quantitative analysis, by using purposive sampling technique, obtained 12 knitting craftsmen of the knitting village of Binong Jati, Bandung Raya. Data collection techniques using literature study and questionnaires. The results showed that the implementation of Mark protection has not been optimal, it is evident that there are still craftsmen who do not have a Trademark Rights certificate and are registered. There are obstacles to carrying out the registration of trademark rights, including the incomplete understanding of knitting craftsmen in addition to high costs and complicated procedures. This resulted in the low utilization of the Brand License as a potential craftsman through a partnership agreement in the Covid-19 Pandemic era. It is necessary to optimize the socialization related to the meaning and benefits of registration and registration of Mark rights.