Structural Model of Adaptive Capabilities, Network Capabilities and Community Based Tourism Innovation in the Central Region of Thailand
Main Article Content
Abstract
This research aimed to study 1) the influence of community adaptive ability on innovation of community tourism in
the central region of Thailand 2) the influence of community adaptability on the capacity of managing the community-based
tourism network in the central region 3) the influence of network management ability on community tourism innovation in the
central region and 4) to propose a structural model of community adaptability and network management capabilities with
community-based tourism innovation in the central region. The mixed methodology research between the quantitative research
using the survey data from the questionnaire with 213 communities of community tourism network in the central region and the
qualitative research using the in-depth interview method and focus group interview conducted with 5 informants was
implemented. Structure Equation Model (SEM) was used for the data analysis. The results demonstrated that (1) the community
adaptability in the central region directly influenced community tourism innovation with an influence of 0.56 and indirectly
influenced through the management of the community-based tourism network with an influence of 0.66. The total influence was
1.22. (2) Community adaptability directly influenced on the ability of the tourism network management in the central region
with an influence of 0.62. (3) the ability to manage a network of communities direct influenced on community-based tourism
innovation in the central region with an influence of 0.68. Last but not least, (4) the structural model of adaptive capabilities and
the network management capability with community-based tourism innovation in the central region were consistent with
empirical data based on the six harmonization indices with χ2 = 59.85 p-value = 0.08, χ2 / df = 0.55, GFI = 1.00, AGFI = 0.98,
and RMSEA = 0.01 that met the acceptance criteria.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.