An Empirical Study On Farmer’s Perception In Selling And Distribution Of Selected Horticulture Products

Abstract

In Asian Continent India is the second largest country in population. From ancient times Agriculture is the main occupation and plays a crucial role in Indian economy. Due to changes in the food habits, growth of technology, modernization, agriculture cropping pattern of the country in the recent years has undergone a major shift from cereal to non cereal crops cultivation especially towards Horticulture. It is refined by the human skills as a science to obtain more and more benefits.  In India, one of the fastest growing sectors within the agriculture activities is Horticulture.  Despite the government’s efforts in offering various facilities and services to encourage farmers taking up horticultural crops, marketing the results is difficult. The marketing of horticultural crops is a complex process. It consists of all those functions and processes involved in the movement of the product from the place of production to that of consumption. The marketing activities involve not only the functions of buying and selling but also the preparation of produce for marketing, assembling, packing, transportation, grading, storage, processing, retailing etc. The main aim of the study is to understand the farmers’ perception and their Problems in selling the horticulture products.