The Effect of E-Retail on Customer Satisfaction: Case Study from Jordan
Main Article Content
Abstract
The increase in development and progress develops with the speed of the technology wheel and its impact on consumer satisfaction. Reasonably the electronic retail trade has the largest share. This research provides an abundant experience on the Jordanian consumer satisfaction with E- retail trade-in particular after customs facilities. The empirical study consists of 521 questionnaires and analysing the outputs, through which the sites are evaluated on more than one side, to come out with the most important strengths and weak points of the e-retail trade. Each question in the questionnaire is evaluated and assigned a unique loading factor. Four major evaluation metrics have been adopted to investigate the customer’s thoughts on E-retail which includes Reliability, Design, Process, and safety. In addition, factor analysis of the Correlation Matrix with the samples sequence along with Goodness-of-fit indices have been carried out for the experimentation. The obtained insights from the empirical study are also validated using confirmatory factor analysis. Furthermore, to presenting problems with high rates to solve them.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.