Assessing Consumer Gratification in financial services

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Dr. Rahul Raj

Abstract

Establishing and handling relationships with clients is crucial in the new, aggressive marketplace
where businesses must compete for existence. Client fulfillment is the cornerstone of any lasting
connection. The evaluation is given even more weight in the service sector since the construct of
pleasure is linked to the relationship one has with the service provider.
This essay provides a methodology for measuring how satisfied consumers are with banking
services, with a particular emphasis on an Indian bank.

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How to Cite
Dr. Rahul Raj. (2023). Assessing Consumer Gratification in financial services. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 9(3), 943–952. https://doi.org/10.17762/turcomat.v9i3.13793
Section
Research Articles