A REVIEW OF COMMERCIAL FINANCIAL INSTITUTIONS' PRIORITIES FOR SEVERAL INVESTMENT OPPORTUNITIES
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Abstract
Investment contributes to a country's economic prosperity. Many people in India come from middleclass households and invest their money in a variety of investment options. These options are picked
based on their requirements and preferences. The goal of this study is to assess retail investors'
preferences on various investment possibilities as well as to explore the selection criteria used by
retail investors, as well as to analyse risk and return perceptions and formulate ideas for establishing
new channels. In this study, data was obtained by a structured questionnaire, with 240 responses
received. According to the report, many investors invest for a consistent return, while others prefer
hazardous investment options for wealth appreciation
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