Customer retention through customer satisfaction In relation to Pioneer Honda, Ongole.
Main Article Content
Abstract
The phrase "customer satisfaction" is commonly used in marketing. It evaluates how well a company's goods and services meet or surpass those of its clients. "The number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customer satisfaction (abbreviated CSAT) is a marketing term that is frequently used. It is a measure of how well a company's products and services meet or exceed customer expectations. "The number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."
As part of its ongoing Common Language in Marketing Project, the Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures found in Marketing Metrics. In a survey of nearly 200 senior marketing executives, 71% said a customer satisfaction metric was very useful in managing and monitoring their businesses.
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
