IMPACT OF SOCIAL MEDIA MARKETING ON COMMODITY PRICES AND CONSUMER’S BUYING BEHAVIOR IN KHURDA ODISHA

Abstract

Consumers now have the opportunity to analyze commodities, label them, and provide further feedback thanks
to technology. As a result, a lot of businesses now a days have social media profiles to enhance their product information
and customer comments. Customers tend to feel more connected to a business after reading reviews. The extent to which
social media has affected consumer behavior in Eastern India when it comes to essentially all forms of products and
services. Here, the issues with rising inflation for commodity prices have been taken into consideration to create the
concept for reducing the rise in prices for exogenous factors using internet networking. Social media platforms like
Facebook, Whatsapp, Orkut, Twitter, etc. enable communication and idea sharing amongst individuals. The findings of
this study demonstrate both the good and negative effects of the internet platform. The research was quantitative since
the article is on how social media influences consumer behavior. 200 people were included in the sample, and from a
statistical standpoint, univariate and bivariate analyses were used to establish the results. We may create a social
infrastructure customer profile after analyzing the study factors. Similar to how it can be observed how much it is
impacted and the true effect of social media reflected in the behavior changes after doing the comprehensive statistical
analysis and the analysis provided by the web platform the host of questionnaire.