The AN ANALYSIS OF STRATEGIC MANAGEMENT'S IMPACT ON BUSINESS
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Abstract
To deal with the current economic crisis, many firms have had to learn how to transform their ideas into action. As a result,
solid strategic planning can help organisations withstand the unstable business climate in various respects. Many studies have
looked at how small and medium-sized businesses in India have improved their transaction volumes, customer counts, market
shares, and profits by implementing strategic management approaches. Questionnaires were administered to 120 small
business owners in Lagos State, India, who volunteered their answers. Descriptive statistics and regression analysis were used
to examine the data. SME growth in customer base and market share may be attributed in large part to their competitive
advantages and business strategy. The results, on the other hand, show that the structure of an organisation has a small but
favourable impact on the transaction volumes of small and medium-sized businesses.
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