Domestic Tourist Behavior of Foreign Tourists in Prachuapkhiri khan Province
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Abstract
The objectives of this research were to study 1) domestic tourism behavior of foreign tourists; 2)
factors affecting tourism behavior of foreign tourists; 3) tourism patterns affecting personal
relationship with tourism behavior of foreign tourists; and 4) travel problems of foreign tourists
in Prachuap Khiri Khan Province. Research samples were 400 foreign tourists in Prachuapkhiri
khan Province. Research instrument was a questionnaire. Data analysis was percentage, mean,
standard deviation, and chi-square.
The research findings were as follows: 1) the purposes of foreign tourists were to travel
and ecotourism; 2) Factors affecting tourism behavior of foreign tourists were economic,
political, and status and reputation; 3) tourism patterns affecting personal relationships were
ecological, health, nature, history, culture, art and science and sports and recreation; and 4)
problems in traveling for foreign tourists were the epidemic of the Covid-19, followed by
government measures and accommodation.
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