Factors Affecting Health Tourism Promotion for the Elderly in Nakhon Nayok Province, Thailand
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Abstract
The objectives of this research were 1) to study health tourism behaviors of the elderly tourists and 2) to analyze
factors affecting health tourism promotion for the elderly in Nakhon Nayok Province. The samples were 400 elderly tourists
visiting health tourism attractions in Nakhon Nayok randomized by convenience sampling. The research instrument was a
questionnaire and analyzed by frequency, percentage, mean, standard deviation, correlation coefficient, and multiple regression.
The research results indicated that health tourism behaviors of the elderly were at a high level in all aspects: knowledge of health
tourism, skills for tourism, and attitudes toward tourism. Tourism based on natural farming, organic farming, and the new theory
agriculture in accordance with His Majesty’s initiative were the most demanded. Moreover, the results revealed that there should
be promoting tourist attractions of abundant nature and biodiversity, such as agro tourism attractions, culture attractions, creative
tourism attractions, and natural health tourism. Regarding hypothesis testing, demographic differences, namely, age, education
and income, affected health tourism promotion for the elderly at the statistically significant level of .05. Tourism behaviors of
the elderly were positively related to health tourism promotion: knowledge of health tourism (r=0.480), skills for tourism
(r=0.282), and attitudes toward tourism (r=0.517). Based on the results of multiple regression analysis, knowledge of health
tourism and attitudes toward tourism affected health tourism promotion for the elderly, and the predictive equation was Y =
1.075 + 0.246X1 + 0.370X2.
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