COMPETITION IS ALSO AN ADWANTAGE SPECIAL REFERENCE TO THE OPERATIONS SBI BANK KUZHITHURAI BRANCH
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Abstract
Competitive advantage is an advantage gained over competitors by offering customers
greater value, either through lower prices or by providing additional benefits and services that
Justify similar or possibly higher prices Competitive advantage defined the two types of
Competitive advantage an organization can achieve relative to its rivals: lower cost or
ditterent1ation. T his advantage derives from attribute(s) that allow an organization to
outperform 1ts competition, such as superior market position. skills. or resources. In
Porter's view, strategic The management should be concerned with building and
sustaining competitive advantage. researcher makes the research in SBI bank. because of
the SBI having the large number of Customer in the banking industry. This study is made on
the bases of the customers prospective. To study the socio economic profile of the
respondents. To identify the factors influencing customers perception towards SBI .To assess
the competitive advantage of SBI from the perspective of customers The customers felt user
friendly at the time of using the banking services The banker has to improve their competitive
advantage of the branch for catching the customer
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