THE ROLE OF INDIGENOUS COMMUNITY PARTICIPATION IN THE MANAGEMENT OF CULINARY TOURISM TOWARDS COMMUNITY WELFARE IN KEDONGANAN VILLAGE, KUTA DISTRICT

Abstract

This study uses a quantitative method with an associative approach. Using the Slovin formula, 92 respondents were selected using the proportional simple random sampling technique. Questionnaire with a five degree Likert scale. The data analysis technique used SEM-PLS 3.0, used to analyze quantitative data, while qualitative data were analyzed descriptively. The results showed that social capital, the role of traditional villages, and the role of the government had a positive and significant effect on community participation, social capital, the role of traditional villages, the role of government and community participation have a positive and significant impact on the performance of the tourism business,social capital, the role of traditional villages, community participation and tourism business performance have a positive and significant effect on the welfare of the government's role and have no significant effect on the welfare of the community, social capital, the role of traditional villages, and the role of the government indirectly significantly influence the performance of tourism businesses through community participation, community participation indirectly has a significant effect on community welfare through tourism business performance, social capital, the role of traditional villages, and the role of the government indirectly significantly influence the welfare of the community through the performance of tourism businesses in the management of culinary tourism in Kedonganan Village. It is hoped that with the existence of culinary tourism by all Kedonganan Village residents, specific offers tricks will be carried out so that consumer loyalty can be maintained and maintained.