Website Personalization: Strategy for User Experience Design & Development
Main Article Content
Abstract
Personalization of websites is well accepted by the industry to reduce the cognitive load of the online users and disseminate Information on the website. With proliferated usage and information on websites in recent years, effective design of Personalized Websites is a challenge for the business which requires an increase in investment for applying personalization features to generate dynamic websites to cater to individual user needs. It is important to choose personalization features wisely to get a higher return on investment to cater to users’ dynamic needs. Personalized Web Information System Design requires close attention to personalization aspects to be used in the design and development considering cognitive and affective factors affecting website usage. This research reviews website design strategies, their development methodologies with the comparative study of traditional and personalized website development. The research presents the in-depth literature review of different personalization aspects used in website design, proposes a personalized website design model for adaptive website development.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
