Impact of Advertisements on Buying Behavior Of Consumer In Terms Of Purchase
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Abstract
Television advertising, which covers a wide range of consumer products, has a great impact on the consumer's psyche. Advertisers and channels will bring in masses in the development. Who cares about the health risks that carbonated beverage can cause to the body and mind of growing youth. Television not only produces nonsensical soap operas, but also provides us with hordes of commercial advertisements that force us to buy one or another product needlessly and obligatory. This paper explains the assessments of various customers in related to their personal intention of viewing television by considering factors and effects in a TV advertisement. This paper accesses the analysis using Friedman test along with significant relationship in doing online shopping
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