Impact of Advertisements on Buying Behavior Of Consumer In Terms Of Purchase
Main Article Content
Abstract
Television advertising, which covers a wide range of consumer products, has a great impact on the consumer's psyche. Advertisers and channels will bring in masses in the development. Who cares about the health risks that carbonated beverage can cause to the body and mind of growing youth. Television not only produces nonsensical soap operas, but also provides us with hordes of commercial advertisements that force us to buy one or another product needlessly and obligatory. This paper explains the assessments of various customers in related to their personal intention of viewing television by considering factors and effects in a TV advertisement. This paper accesses the analysis using Friedman test along with significant relationship in doing online shopping
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
