Brand Identity Design of "Favorlt" Skin Care Products
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Abstract
The beauty clinic business and skin care products are currently in great demand by the people of Indonesia, especially women. Skin care is no longer a tertiary necessity but has become a way of life in modern times. This increasing trend is also due to the influence of influencers and celebrities from within the country and from abroad who share their lifestyle with the people in Indonesia, including the world of skin care. Through various e-commerce applications or commonly called online shopping, imported products are now no longer difficult to find in Indonesia. So it cannot be denied that the world of skin care is a growing and potential market in Indonesia. CV Blessindo Prioriti Abadi is one of the distributors of beauty products and skin care which is well known by beauty clinic clinics in Indonesia. In 2019, they launched a skin care product with their own brand called "FavorLT" which began to be sold independently through a website called skinny.id. This product requires a systematic and attractive visual identity design so that it can attract the interest of skin care product enthusiasts and compete with existing skin care products in the Indonesian market.
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