Potential Application of the Balanced Scorecard (BSC) as a Performance Measurement Tool in Magister Management Program of Widyatama University
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Abstract
This study aims to review the possibility of implementing the Balanced Score Card (BSC) as a performance measurement tool in the Widyatama University Magister Management Program (MM UTama). The research method used is descriptive qualitative. Data analysis used triangulation, namely a combination of interviews, questionnaires, and observations. The results showed that the BSC is very possible to be applied at MM UTama. The benefit of using the BSC for MM UTama is that it will help make it easier for management to be able to assess and monitor business and organizational performance more thoroughly. Researcher's suggestion is that management can immediately try to apply the BSC to MM UTama and previously the existing BSC MM UTama performance indicators can be complemented or adjusted with indicators of performance assessment of study program accreditation both nationally and internationally
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