Sales Promotion Activities During Ganesh Festival: An Empirical Study with Reference to Pune City.
Main Article Content
Abstract
In today's competitive market, sales promotion activities during the festival comes handy to the traders and corporate organizations to overcome their several sales/marketing issues or problems arise for the short term. In Indian market festivals period are extensively used for sales promotion activities. Through this study, an attempt has been made to understand the major objectives of sales promotion in Ganesh festival its benefits to the Ganesh festival organizers (Ganesh Mandals) and benefits to the traders/corporate organizations. This study also highlights the nature of the sales promotion mix offered by traders/corporate organizations, specifically during the festival period.
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.