Comparative study of Existing Models for Online Social Network
Main Article Content
Abstract
Today, Online Social Networks becomes the first choice for businesses to broadcast their campaigns for branding, publicity, strategies, advertising, marketing, social influence and so many other areas. Social Network is a platform for communicating with social actors and Social Media is used by companies for broadcasting information. Online Social Network used by businesses for number of purposes but the primary concern is build new social connections that helps to target most audiences for successful campaign purposes. In OSNs sites the social objects are represented by nodes and the term edge used for connection between nodes under the graph theory. Today Social Network sites have becomes most exploded as compared to traditional sites because of impact of so many influence models over traditional models.Some of popular websites of OSN such as MySpace, Facebook, Flickr, YouTube, Google Video, Orkut, LinkedIn, Live Journal and BlogSpot have great impact on customer when targeting the sales marketing funnel for businesses. Adjacent users sometimes called engaged users tend to have more trust level as compared to random pairs users on the social media sites. Already have so much research that helps to calculate the trust factor using influence modeling. So influence models play a vital role to predict the behavior of the customer that helps to fulfill the goal of the business. The key contribution of this work is study of online social networking models.
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.