The Inno-life Management of Community-Based Tourism in The Digital Economy: Phatthalung
Main Article Content
Abstract
Tourism has played a significant role in the economy of the country worldwide, and its development is necessary for the improvement of economic conditions. Thus, the present research investigates the impact of innovation adoption, innovation and technology management and professional technology management team on the community-based tourism development in Phatthalung, Thailand. This article also examines the mediating role of tourists’ satisfaction among the nexus of innovation adoption, innovation and technology management, professional technology management team and community-based tourism development. The survey questionnaires have been adopted by the researchers to obtain the data, and smart-PLS has been adopted to analyze the data. The results indicated that innovation adoption, innovation and technology management and professional technology management team have a positive association with community-based tourism development. The findings also indicated that tourists’ satisfaction positively mediates among the links of innovation adoption, innovation and technology management, professional technology management team and community-based tourism development. This research is suitable for regulators while developing policies related to tourism development.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
