Implicature Analysis of Value Elements in Omar and Hana Music Animated Cartoon

Abstract

Advancements in modern computer animation technology have resulted in substantial production of local music animated cartoons in Malaysia. Although animated cartoons might have a certain negative influence on children’s behaviors, some of them contain elements of moral values. Hence, this study aims to identify implicature utterances and explore value elements in the Islamic music animated cartoon, Omar and Hana. A total of five lyrics were subjected to implicature analysis. The data were collected and processed through revision and marking of noble values inherent in the cartoon’s songs. The findings revealed that value elements in Omar and Hana animated cartoon include appreciation, kindness, good relationship, love, and gratefulness, as well as respect for neighbors. Additionally, the cartoon teaches children how to thank God, understand the value of education, develop a sense of community spirit, as well as develop affection and maintain a good relationship with one another. Interestingly, these noble values are consistent with religious teachings and Malay culture. The findings indicate that Islamic teachings as well as the Malay culture, in particular, can be upheld through cartoon technology. It was envisaged that this study could advance our understanding of how animated cartoons help to develop noble values in children.