A Comparative Study On Digital Marketing Over Traditional Marketing
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Abstract
This aims to find the effectiveness and efficiency of digital marketing over traditional marketing. There is no specifically any geographical area is taken. This project aims to help companies to make investment decision in digital marketing. The project explains how digital marketing is helps the company to reach the customers. Both primary and secondary data has been used to support the research. The Project finds there is a huge potential in the market. The study finds there is huge response from the customer to digital marketing. It has been found out that there will be high return on investment if we use digital marketing compare to traditional marketing.
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