The Impact of Customer Management Models, Organizational Readiness, and Personal Capabilities on Non-financial Performance of Computer Technology Companies in Dubai
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Abstract
Organizational performance is an essential element for the success of any economy around the globe and has attained the focus of recent studies and regulators. Thus, the current study investigates the impact of the customer management model, organizational readiness, and personal capabilities on the non-financial performance of computer technology companies in Dubai. This study has followed the quantitative method and used the questionnaires to collect the data from the respondents and also used the smart-PLS to examine the relationships among the variables. The results indicated that the customer management model, organizational readiness, and personal capabilities have a positive and significant association with the non-financial performance of computer technology companies in Dubai. This study is meaningful for the new studies who want to investigate this area in the future and also guided to the regulators who want to develop the regulations regarding the non-financial performance of the organization.
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