How does Chinese Tea Go to the World?- Internationalization Strategy Based on OLS Model
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Abstract
Chinese tea is popular overseas with a long history. Chinese tea is complete in variety and good in flavor. However, Chinese tea enterprises are generally small in scale, backward in management, old in marketing and lack of brand influence. .Based on an empirical research on Chinese tea enterprises, and the panel data from the year 2004 to 2019, this paper constructs an OLS natural logarithm model, and finds that the Internet Population Penetration Rate and China Express Development Index positively affect China's tea export. This finding is valuable to Chinese tea export and may also offer enlightenment to other countries’ international trade. Accordingly, to improve the international competitiveness of Chinese tea and to boost Chinese tea trade, the internationalization strategy of Chinese tea is proposed, including Internationalization Strategy at the company level, Differentiation Strategy at the business level, Cross-border E-commerce strategy, Brand Internationalization, and Supply Chain Optimization Strategy.
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