The Effect Of Gender In The Implementation Of Self Ordering Machine In A Fast Food Restaurant
Main Article Content
Abstract
The differences in the characteristics of male and female consumers also cause differences in purchasing decision making. Before buying products and services, female consumers will collect subjective information from the people around them, while male consumers prefer objective information based on the quality of the products and services. In addition, female consumers have a higher acceptance of risk when compared to male consumers. Therefore, female consumers are more careful in making purchases. Because of these differences in characteristics, this study aims to determine whether there are differences in adopting self ordering machines at fast food restaurants based on Theory of Acceptance and Use of Technology (UTAUT). Self Ordering Machine is a technological innovation in the company's business process that allows customers to order and pay for orders independently. With the implementation of the Self Ordering Machine, it is hoped that the company can improve its performance. The results showed that there were no differences between male and female consumers in adopting the Self Ordering Machine.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.