Growing Consumer Awareness and CSR, in context of Green Marketing as a way forward for India.

Abstract

The concept of Green marketing has subconsciously become entwined into various aspects of the society. Presently there are a significant number of businesses which have grown to become extremely conscious about using/selling products that are said to be non-eco-friendly and environmentally unsafe. Customers are willing to spend extra for products that observe eco-friendly standards. CSR (Corporate Social Responsibility) index has become the new normal with businesses adopting models which echo greening, by producing/buying Green products for the welfare of the environment and society. This paper mainly merges with how the execution of Green marketing can be a road to promote CSR