A Conceptual Model Development For Persuasive E-Wom Reviews: Challenges And Future Prospect
Main Article Content
Abstract
The current study aims to extend the body of knowledge on eWOM reviews by understanding the determinants of persuasive eWOM review and their effect on tourists' attitude toward the destination abroad and travel intention. This study tries to identify critical factors that influence users' attitudes and intentions when processing a persuasive eWOM review. Past literature on eWOM, Persuasive eWOM, Travel Intention, Elaboration likelihood model (ELM)Theory of Planned Behaviour (TPB) and Trust Transfer theory was extensively reviewed to develop a conceptual model. The current study has developed several prepositions by linking the variables for the future prospect. This study contributes to understanding what factors come into play to determine potential tourists' trust in a reviewer and their acceptance, which has an important role in developing travel intention. Concerning TPB, the study further contributes by improving the theory of planned behaviour's predictive ability and explanatory power. This study extends the theory of planned behaviour by including the information acceptance construct and utilising the extended model to explain the influence of information acceptance on travel intention. To the best of the current study’s author knowledge, there is no such study has been conducted before.
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.