The Development Model for Digital Transformation of Hotel in Thailand
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Abstract
This research aimed to 1) study the elements of the development model for digital transformation of hotel in Thailand
and, 2) to develop the model of the digital transformation of hotel in Thailand. There are 3 steps of research: 1) study documents
and related research 2) develop a model for digital transformation of hotel in Thailand 3) analyzed the elements of the
development pattern of the digital transformation of hotel in Thailand by analyzing the elements; The statistics used for data
analysis were percentage, range, quartile, mean, standard deviation and elemental analysis. Research findings showed that 1)
The study of the digital transformation of hotel in Thailand found that it consisted 3 important components: business model,
operational process and customer experience. 2) Development of the digital transformation of hotel in Thailand found that there
are 5 main components: organization, information technology, innovation, digital transformation and business performance, and
the level of the digital transformation of hotel in Thailand overall are good.
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