Linking Intercultural Communication, Intercultural Communication Apprehension and Intercultural Sensitivity with Ethnocentrism
Main Article Content
Abstract
Todays’ organization are changing the face of their business by extending beyond the national boundaries. Clear and effective communication among people from different cultures is the real challenge imposed before the organizations. Enterprises being cultural aware helps them to understand how to behave in cross-cultural international markets. It is often recognized that cross-cultural issues acts as invisible communication barriers more specifically in international business. Thus, understanding the cultural differences among people is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. The aim of this study is to see whether there is a connection between ethnocentrism, intercultural communication, intercultural communication apprehension, and intercultural sensitivity. Since intercultural sensitivity is just one of the intercultural communication skill dimensions, potential studies should focus on the influence of the other dimensions, such as intercultural understanding and intercultural efficacy
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.