Determinants Of Product Purchasing Decisions On Batik In The City Of Tasikmalaya
Main Article Content
Abstract
This study is intended to determine the effect of product design and service quality on consumer purchasing decisions at Batik Manonjaya Tasikmalaya. The research method used is a quantitative method and is included in descriptive verification research. The sampling technique used in this study is non-probability sampling with the incidental sampling technique with a total sample size of 110 people. While the method of analysis used in this study is multiple linear regression analysis at a significance level of 5%. The program used in analyzing data used the Statistical Package for Social Sciences (SPSS) Ver. 25. The results of this study indicate that the questionnaire is valid and reliable. The results of hypothesis testing in this study are Ha: β1 ≠ 0 if ρ - value <0.05, which means that Ho is rejected and Ha is accepted. The results also show that the product design variable has a partial effect on the purchasing decision variable with a significant level of consideration of 0.002 <0.05. And the results also show that the service quality variable has a partial effect on the purchasing decision variable with a significant level of consideration of 0.000 <0.05. The value of F count 54.404 is greater than F table 3.08, so the variable product design and service quality simultaneously affect the purchasing decision with a coefficient of determination of 50.4%.
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.