A Study on the Customer Segmentation based on Psycho Graphics towards the Eco Label Awareness among the Indian Food and Grocery Retailing Customers
Main Article Content
Abstract
This paper is emphasised to understand the psycho-graphic segmentation of online food and grocery retailing customers towards the eco label awareness. The study considered VALS (Values and life styles) model as the base for this paper. The better psychological understanding helps the marketers to served them in a better way. Hence, the data has been collected from the Indian customers who preferred online to purchase their food and grocery products. There are 117 samples drawn for this study and applied cross-tabulation analysis. The results of the study are provided elaborately in the paper
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.