Review of E-Commerce Business in India

Abstract

E-Commerce is growing step by step in both B-to-B and B-to-C context. Retailing industry including Fashion Retail and Grocery retailing have gotten on to the trend and have begun to offer E exchanging or Online Shopping. In the early 1990s we saw Companies setting up websites with very little understanding of E Commerce and Consumer behavior. E commerce as a model is entirely unexpected from conventional shopping in all respect. All Companies have quick realized the require to have E commerce strategy separately yet as a piece of overall Retail Strategy. Retail Strategy involves anticipating the business development keeping in view the current market trends, opportunities just as threats and building a strategic arrangement that helps the Company deal with all these external factors and stay on course to reach its objectives. Further the Retail business strategy is concerned with identifying the markets to be in, building the product portfolio and band width coupled with brand situating and the different elements of brand perceivability and in store advancements etc. Business operations are more or less norm and proven models that are adapted as best practices.