Opportunities and Challenges of Public Relations Identification in the Organizational Structure of Investigated Administrations and Ministries (Case study research: Ministry of Jihad Agriculture, Ministray of Communications and Ministry of Oil)
Main Article Content
Abstract
The present research identifies the factors affecting the public relations identification in the organizational structure of the ministries such as Jihad Agriculture, Communications and Oil. After identifying the factors, they were summarized in three groups of social trust, organizational loyalty, increasing customer knowledge. The research method used in this descriptive research was correlation and using the calculated correlation coefficients, a structural model was compiled. The statistical population of the present research included managers, experts and specialists of public relations units of the mentioned ministries in 2020 and the sample size was selected based on Cochran's formula equivalent to 186 people. Necessary information was collected through four questionnaires of Cheney’s organizational identity, social trust, customer knowledge management, and organizational loyalty. The analysis of test information was also done in the two categories of descriptive and inferential, the main results of which are as follows: Based on the results, it was.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.